Tis’ the season for Stella & Dot pop up shops! Small businesses, like hair salons and wine bars, are ready to celebrate the season and welcome a fabulous Stella & Dot stylist, like you, to set up “shop” within their shops! The more the merrier!
So, how are you going to make it happen?
How much space will you have?
What pieces are you going to display?
A good dose of planning out your Stella & Dot pop-up shop display can go a long way in creating excitement for your brand, gaining new customers and developing new relationships!
I’m lucky enough to have a pop up shop booked this December. This small business has limited space for me to set up, so I’m making it all happen on my 3 foot by 22 inch folding Ikea table!
Now that I have my display down-pat, I want to share some tips behind my pop-up shop design process!
TIP #1: CREATE A COMPELLING THEME
The best place to start is the season. Fall, winter, spring or summer–this is your perfect jumping off point! If your pop-up shop falls on or around a holiday, even better!
Once you have your season or holiday, it’s time to come up with a theme that will tie your pop-up space together.
Take inspiration from home decor items you already have on hand! The less you have to buy the better!
Here are some other display themes I’ve done in the past:
- Spring Faire vendor event with a French-country theme
- Summer trunk show with a blue and green theme (inspired by a favorite fabric)
- Cinco de Mayo trunk show
TIP #2: TRANSPORT YOUR CUSTOMERS
Now that you have a theme, it’s time to create a visually appealing space (no matter how limited) for your customers.
You want to use decor items to get people to touch the jewelry. People, especially women, are drawn to visually appealing things. Make your Stella & Dot pop-up shop space an area everyone wants to be!
You also want decor items that are beautiful, interesting, but (above all) cheap–because we are running a business here, right?
If you already have items that fit your theme, perfect! Start with those items and add a coordinating tablecloth (or even a colored wrapping paper works well under your trays) and some fresh-cut flowers!
Winter Wonderland Theme:
For my December pop-up shop I wanted to transport my customers to a white and grey winter wonderland!
I used some paper birch Christmas trees I made a few years ago as part of my home holiday decor (you can see how cheap and easy these are to make and I have a free printable if you want to try your hand at them too!). I borrowed a few white bottle brush trees from my three–year-old daughter’s room to add some different texture!
TIP #3: DO NOT BRING EVERY STELLA & DOT PIECE YOU OWN!
This is an editing issue!
And, let’s face it, when you’ve been a Stella & Dot stylist for long enough your self-editing mechanism begins to weaken (yup, I’m guilty of layering 3 statement necklaces onto one outfit–like, frequently).
Here’s what I’ve found: keep the pieces you display approachable!
What kind of jewelry do the majority of women tend to like? Delicates!
I know, it may feel boring to us, but we are giving people exactly what they need to feel more beautiful or feel comfortable to gift to a friend!
Imagine my small table filled up with 3 or 4 statement pieces, that would not give the zen-like, come-over-and-touch-me vibe that I’m going for! It would scream: INTIMIDATING JEWELRY YOU WILL NEVER WEAR! DO NOT MAKE EYE CONTACT!
I plan on keeping my lookbooks under my little table (in a pretty white basket) and handing them out to people I’ve personally talked to. Then, if someone is flipping through and wants to see a statement piece, I can pull the statement piece out of my portfolio (which will also be stashed under my little table).
Chose one (approachable) statement piece to highlight.
I really, really wanted to display the Freya Fringe necklace on my bust form, but I had to stop myself. That necklace is great to highlight our versatility but if I wanted to make sales for standing on my feet for 3 or 4 hours, it would be better to go with a lower price-point and (here’s that word again) approachable statement piece.
I know for a fact that someone will see the Somervell necklace and envision themselves rocking it out at their next holiday party–sold! You will always sell more of a $60 statement than a $120 statement.
TIP #4: LEAVE SPACE BETWEEN TRAYS
Yup, even more editing! Packing your trays close together is a total missed opportunity.
Let’s call it a pop-up shop foul (that I’ve been guilty of myself–but I’m a changed woman now)!
Using negative space allows your customer to better process what is visually in front of them. And you know what else it prevents? Your customers from feeling overwhelmed.
You want your customers, relaxed, interested and touching your pieces!
Highlight special pieces between trays!
As you can see my small display has only three trays.
In between them I am highlighting our packaging (with the Icon watch) and giftables, like the Pave Wishing Bracelet a giftable ring and coordinating cuff!
TIP #5: IT’S ALL ABOUT THE DETAILS
After you’ve established how many trays you can fit on your display area, hand have accounted for space in between trays, you can add in some special details!
I love our Stella & Dot Memento Locket (IMO you need this displayed at every show) and I wanted to highlight it on a bracelet pillow right in front of my bust form.
Here’s a fun little display trick: Wind the chain around the pillow then loop it through the top of the necklace so it can hang securely!
I also, very consciously, chose to keep my colors very neutral. I didn’t do any statement pieces with colors in them because it would conflict with my winter wonderland theme.
I hope these Stella & Dot pop-up shop display tips help you maximize you impact at your next pop-up shop!